Spam crackdown: TRAI asks Principal Entities to take urgent

Spam crackdown: TRAI asks Principal Entities to take urgent steps to be onboard digital consent acquisition system

TRAI has asked banks and other entities sending out commercial messages to telecom subscribers via SMS or voice calls to take "urgent" steps to be onboard Digital Consent Acquisition (DCA) system as per stipulated timelines. The DCA has the facility to seek, maintain, and revoke the consent of customers for commercial and promotional messages and calls.

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