Hygge Drinks Company IN less than a year, Ben and Holly Fog have launched their own spiced rum and won a silver award at the World Rum Awards 2021. Hygge Drinks Company was created in Northwich, Cheshire, during lockdown number three and their first batch went down a storm with customers. The couple, who already ran a busy electrical and building maintenance company, began thinking about the idea during the first lockdown, and it’s certainly gathered speed since then. Speaking about the brand, Ben previously said: “Our rum is a drink that is best enjoyed with friends and family and at social gatherings.