Spotify’s Loud & Clear platform by SJR explains how artists get paid Aiming to avoid being “just another infographic,” the project blends graphic and UX design with illustration and animation, to present a complex topic in a digestible, engaging way. Words Share Off the back of much debate surrounding Spotify’s payment of its artists, the company recently launched Loud & Clear, a digital resource to explain in detail just how streaming economics work. To make this complex subject as engaging, digestible and (most importantly) clear as possible, Spotify turned to agency SJR, which set out to avoid making “just another infographic,” says creative lead Joelle McKenna. Infographics such as this can often be “linear, long and dry,” she adds. So this mixed media project aimed to balance easily navigable yet innovative graphic and UX design with vibrant animation, plus as 2D and 3D illustrations, to encourage users to spend more time there and explore the information – which had never before been published.