Starboard curating ‘new and vibrant’ retail world April 23, 2021 The cruise company has been using its Asia-based ships to begin “testing and learning” about shoppers’ new habits and preferences Starboard Cruise Services President and CEO Lisa Bauer says there is a “sense of urgency” around purchase in cruise retail in the ‘new normal’. She explains: “We’ve partnered with both recognised and emerging brands to curate product collections that will come onboard for a limited time, offering guests something they haven’t seen before on ships.” Speaking to DFNI for the April edition, Bauer outlines the cruise company’s approach to partherships following the pandemic and how the Asian market is providing a testing ground for new ideas and concepts.