Kumar will report to Starcom India CEO Rathi Gangappa. 11 May, 2021 - 12:16 PM IST | By indiantelevision.com Team NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices. Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions. During her 20 years in the media and marketing industry, she has dabbled in media planning, marketing, digital communications, and media investment management, and has worked across a variety of categories like publishing, FMCG, telecom, automobiles, garments, and BFSI.