Details 12 April 2021 StarHub has moved away from its iconic green, blue and yellow logo after more than 20 years, to adopt a neon spring green shade. It has also embraced a new graphic branding element on its advertising and platforms which it calls "The Portal". According to StarHub, "The Portal" is a "bold and unique graphic device that comes straight from its logo", and is a new identity system that brands all of its content moving forward. It signals transformation and is a gateway to all things StarHub's customers love, the brand added. This way, consumers will know the brand asset belongs to StarHub, even if they cannot see the logo.