Mastercard Foundation (Africa) Addis Ababa, Ethiopia — Today, startup studio 1888EC unveiled Triopia, the country’s first travel and leisure platform aimed at creating digital solutions and job opportunities within Ethiopia’s tourism sector. Developed in partnership with the Mastercard Foundation, the platform was launched at the opening of 1888EC’s headquarters in Addis Ababa. Triopia harnesses the impact that digital tools have had on tourism. While globally, many travellers plan their trips using online travel agencies (OTAs), digitally user‐generated content (UGC) and other digital tools, Ethiopia’s tourism digital services have remained in an infancy stage. Countries that have not taken advantage of digital tourism services are lagging both in attracting visitors and generating increased revenue from tourism.