THE STANDARD BUSINESS NEWS SPONSORED CONTENT Micro Small and Medium Enterprises (MSMEs) play a crucial role in economic development in Kenya. They are a vital engine in the economy since they drive growth, create employment - especially among youth - and spearhead innovation. They provide a customer base to larger companies across the supply chain and supply vital goods and services to companies and households, helping to keep the wheels of the economy in motion. Many MSMEs have the potential to become tomorrow’s large corporations that the government needs to continue on its path to growth and prosperity. Many studies reveal that MSMEs growth is constrained among others by lack of financial support, poor management, lack of training and experience, poor infrastructure, and low profits.