What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in the world, today’s audience needs sticky content to retain their attention and convince them to re-visit your website. If the IAB’s South Africa Online Annual Wrap Up Of 2020 is anything to go by, South Africans spent 2020 searching for content that would inform, entertain, give them topics to talk about with friends and family, and allowed them an opportunity to escape from reality with a variety of videos and podcasts. Some notable insights quoted from the report