Dec 28, 2020 Being ready and able to handle the weight of pressure on the business while tackling the daily data avalanche is easier said than done. In today’s market, businesses face numerous challenges, not least of which is the need to add value, compete successfully and generate profit all the while handling messy data, having to understand the complexity of machine learning and dealing with fragmented business intelligence. Clearly, having an experienced expert will make all the difference. This is the word from Fred Senekal, head of R&D at Learning Machines, who adds that one of the most challenging issues most businesses continue to experience is ‘messy data’.