Zendesk Easy-to-use tools and customer feedback helped Zendesk hit $1 billion in annual revenue in 2020. Now it's looking to triple that revenue in the next five years. Execs explained how using simplicity to "tackle complex problems" is "a hallmark of [its] success." When Mikkel Svane, Morten Primdahl, and Alexander Aghassipour founded software firm Zendesk in 2007, they wanted to improve customer experiences. From the very beginning, the team focused on simplicity so that the firm's tools would be accessible to everyone, regardless of their technical know-how. That principle — along with listening to customer feedback — has guided the firm over the past decade as it's transitioned from a customer service software provider to a platform helps digitize the entire customer experience for companies.