We are currently in an era where government and industry are moving towards data-centered decision-making to better serve their constituents and clients. Skills such as Artificial Intelligence (AI), Machine Learning ML), and Big Data Analytics are in high demand everywhere. To help uncover the true value of data, the MSc. in Data Science and Analytics is for all professionals looking to harness data in new, innovative ways and make data-driven decisions. Advertisement Speaking during the launch, Chief Guest speaker, Dr Julius Kipng’etich – Group CEO Jubilee Insurance said, “We need to use data science to understand customer behaviour. Even the media industry needs to understand the customer in a very special way. Where data will help customise the news they provide across various different platforms depending on the consumers generated patterns.” He added, “We need to start thinking of our education system. Is it competitive enough to drive the culture for the demand for knowledge generated from data? Something which gives information that generates knowledge that finally gives us the wisdom we need in decision making. This is what I believe the Masters of Science in Data Science and Analytics will achieve. We need to put a lot of emphasis in the education system on science and mathematics. We must re-look at how we teach them because it is an ingredient skill in creating a data science culture.”