Study: 59% of US shoppers see Amazon Go as a threat to Walma

Study: 59% of US shoppers see Amazon Go as a threat to Walmart


Dive Brief:
Amazon Go stores are a fraction of the size of a Walmart Supercenter or Kroger, but 59% of U.S. shoppers see them as a "threat" to major grocers, according to new survey findings from research platform Piplsay. The nationwide survey, which was conducted between Feb. 19 to Feb. 21, garnered more than 30,000 responses.
While only 28% of respondents said they had gone to an Amazon Go, most of them said their visit was a positive experience, with 54% saying it was "excellent" and 35% calling it "good."
Based on consumer responses, Amazon Go-like cashierless convenience stores are likely to meet strong shopper demand. More than half of those surveyed (57%) said they would like to see an Amazon Go or similar tech-enabled store near them and 54% believe those types of stores will succeed even as grocery e-commerce continues to grow. 

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