Study: Apple’s AirPods Pro has ‘clear, functional value’ for folks with mild to moderate hearing loss Auditory Insight, a consultancy for the hearing healthcare industry, details Apple’s forays into hearing health in a new research report. The tech giant’s solution integrates customized hearing assistance with noise protection in one device: the AirPods Pro earbuds. “Traditional hearing aids use algorithms to amplify speech signals, but do not provide a noise cancellation mode,” explains Nancy Williams, president of Auditory Insight. “However, we believe that as consumers become more engaged in their hearing health, they will view on-demand protection to be as important as amplification.”