May 18, 2021 By 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model, according to Gartner. A move from sales enablement to revenue enablement is needed in today’s rapidly shifting buying and selling dynamic to support this RevOps imperative. Doug Bushée, senior director analyst in the Gartner Sales practice, says the sales enablement function, even though set up to enable sales, has almost exclusively focused on seller enablement. However, changes in today’s customers’ buying realities mean that sales enablement leaders must evolve the function’s capabilities from solely enabling individual sellers to supporting revenue enablement activities across all customer-facing roles.