Supporting local businesses is not just some catchy phrase that we all say to make us feel like we're doing our part. It is something we need to do as Jersey Shore loving residents to help save jobs, and frankly save local businesses we need and love. We have already lost too many businesses we loved over the past year or so due to the pandemic, and so many others are hanging on by a thread. And yes, their very survival sits in the palms of our hands. And washout weekends don't help. Sure, there are regulations and rules that are out of our control and in the hands of political leaders, but it doesn't matter on which side of those discussions your opinions fall, there is something we all can do to help.