by Staff, wire reports — March 1, 2021 . DURHAM – “Marketing leaders were more optimistic about the economy when surveyed in January than they were mid-pandemic, and even before the pandemic began,” says new data from The CMO Survey. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing. CMO Director Christine Moorman is on the faculty at the Fuqua School of Business, Duke University. She is also the Editor in Chief of the Journal of Marketing.