Sustainability And The C-Suite Business leaders are feeling new pressure to deliver meaningful ESG strategies. I am a natural-born tree hugger. Decades ago, as a senior in high school, I even founded an environmental club I dubbed S.A.V.E—Students Against Violation of the Earth. Catchy, right? Business leaders are embracing the new sustainability imperative. getty Back then I assumed the world would naturally rally to fight climate change. But it has taken until now for environmental issues to resonate broadly among C-suite leaders. Why? Because it has become increasingly clear that sustainability impacts both the bottom line and an organization’s long-term viability.