Sustainable Hospitality Challenge forges partnership for a sustainable planet THE HAGUE, February 11, 2021 The Sustainable Hospitality Alliance has teamed up with events organiser Bench, forging a beneficial partnership for all those involved in the Sustainable Hospitality Challenge. This collaboration is about pushing the boundaries of innovation to create value-added solutions for a more sustainable world.
The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Launched six years ago as the ‘Genio Worldwide Innovation Summit’, the challenge has now moved to a new direction embracing sustainability as the recurring theme. SHC addresses the urgency of the climate crisis and the direct impact it has on travel and tourism – an impact that has engaged all participants to contribute with innovative solutions. Today, more than 60 students from 30 global top-tier hospitality business schools share their ideas for a better Planet!