Share Ad creatives becoming commercial directors isn't exactly a rarity, but few have done it to such aplomb, and international acclaim, as Suthon Petchsuwan. Likewise, a handful of directors from Asia, in particular Thailand, Korea and Japan, have made waves with Western audiences, but few have had the continued success that Petchsuwan's work enjoys. The key, it seems, is his phenomenal ability to create surreal comedy out of ouvert melodrama, generating laughs that owe as much to confusion as they do cleverness. The skill has seen him create work for giant agencies like TBWA Chiat/Day, Goodby Silverstein & Partners, Wieden & Kennedy, as well as his recent run of LOLable treats for the Thai Health Promotion Foundation.