MADISON, Wis. – It spreads fast, perplexes doctors and everyone is at risk. That’s not just COVID-19, but pandemic misinformation – arguably just as tough to contain. “There’s a lot of people, educated people, and it crosses all demographics,” said UW Health Chief Quality Officer Jeff Pothof said. “I think misinformation is a tremendous barrier to people feeling comfortable about getting vaccinated.” Misinformation has been floating around from the start of the pandemic. “It is a threat,” said Dr. Alison Schwartz, the associate medical director of infectious diseases at SSM Health. “As I reflect on the pandemic, it’s been probably the biggest stressor for me.”