By Madalyn O'Neill May 6, 2021 | 9:04 PM MADISON, Wis. â It spreads fast, perplexes doctors and everyone is at risk. Thatâs not just COVID-19, but pandemic misinformation â arguably just as tough to contain. âThereâs a lot of people, educated people, and it crosses all demographics,â said UW Health Chief Quality Officer Jeff Pothof said. âI think misinformation is a tremendous barrier to people feeling comfortable about getting vaccinated.â Misinformation has been floating around from the start of the pandemic. âIt is a threat,â said Dr. Alison Schwartz, the associate medical director of infectious diseases at SSM Health. âAs I reflect on the pandemic, itâs been probably the biggest stressor for me.â