Taco Bell looks to enter crowding chicken sandwich space in

Taco Bell looks to enter crowding chicken sandwich space in U.S.


Taco Bell today announced it is testing a new “crispy chicken sandwich taco” in U.S. markets. Photo by handout /Taco Bell
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Taco Bell, a unit of Yum Brands Inc , said on Monday it would launch its own version of a chicken sandwich this year, becoming the latest fast food chain to take a bite out of a category that is soaring in popularity.
Taco Bell will compete against rivals including McDonald’s Corp and Restaurant Brands International Inc’s Burger King. The category was set alight in 2019 by a social media war between loyalists of chicken sandwiches from Chic-fil-A and Popeyes, another unit of Restaurant Brands.

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