Tangerine settles down with nationwide homewares retailer

by Charlie Spargo
Dunelm has appointed Tangerine Communications as its lead consumer PR agency, following a competitive pitch process in 2020.
The agency will support Dunelm's strategy to move towards making its brand more meaningful, by operating an always-on consumer press office from national down to local level, as well as developing Dunelm's creator network.
Since September, Tangerine has led Dunelm's tone repositioning and launched the brand campaign, 'Home, We Get It' - which shows real homes with all their desirable imperfections, and also included a 360° campaign across TV, in-store, social and PR.
Tangerine is also providing Dunelm with ongoing social media support in the form of content creation and community management on a campaign basis.

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