Tanishq optimistic about demand despite second wave of pandemic Factors helping sales: Lower gold prices; wedding season; upcoming festivals such as Gudi Padwa, Poila Boishakh and Akshay Tritiya Jewellery major Tanishq is optimistic about demand amid rising concerns over the second wave of the Covid pandemic. The company does not predict a rerun of a lockdown seen in the early months of 2020 that disrupted jewellery sales across the country. Titan in an update on the bourses has said that its jewellery division has seen strong sales momentum. Declining gold prices have helped it to gain in market share. The division grew 60 per cent during the fourth quarter (ex-B2B sales), led by a 32 per cent rise in January and February, followed by a much higher growth in March because of its low base.