close share links If your organization struggles to corral and analyze unstructured data, you’re not alone. Only 18% of organizations in a 2019 survey by Deloitte reported being able to take advantage of such data. In fact, a majority of data (80% to 90%, according to multiple analyst estimates) is unstructured information like text, video, audio, web server logs, social media, and more. That’s a huge untapped resource with the potential to create competitive advantage for companies that figure out how to use it. Since most of the world’s data is unstructured, an ability to analyze and act on it presents a big opportunity.