V MAGAZINE Scroll for more Please try again. Target's New Designer Collection Features Christopher John Rogers, ALEXIS, and RIXO Target's New Designer Collection Features Christopher John Rogers, ALEXIS, and RIXO The Designer Dress Collection aims to spotlight the future of fashion The Designer Dress Collection aims to spotlight the future of fashion April 22, 2021 Target carries forward its annual designer capsule collection with emerging designers with this year’s Designer Dress Capsule. For this year’s collection, Target will be collaborating with Christopher John Rogers, ALEXIS, and RIXO. The limited edition collection is described as being inspired by “the joy of self expression,” showcasing each individual designer’s personal styles while embracing a commonality of bright colors. Rogers’ emphasis of individualistic style and a sense of self, Alexis Barbara Isaias’ vision for ALEXIS of a feminine sophistication, and Henrietta Rix and Orlagh McCloskey’s love for vintage design and art come together in a line that veers on the ultra-feminine and poppy, using patterns and flowy silhouettes to enhance their appeal.