Taylor Swift, Joe Alwyn Using Each Other For Fame? A Gossip Cop has investigated the rumors and can set the record straight. Taylor Swift Using Joe Alwyn To Boost Ticket Sales? Back in 2018, OK! alleged that Taylor Swift was using her long-time boyfriend Joe Alwyn to bolster buzz about her upcoming shows. An insider told the tabloid, “Taylor wanted Joe to be front and center so she could prove to her haters that their relationship is still going strong,” adding, “All of the attention this outing received will surely help boost lackluster ticket sales. It’s a win-win for her to have him there.” Of course, the incredibly misleading report ignored the fact that Swift tries her best to keep her relationship private and was in no way “showing off” Alwyn as the outlet implied.