Share this article Share this article BANGKOK, April 5, 2021 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) has launched 'MICE Innovation, Winning with the Innovation' to offer enhanced support for Thai MICE entrepreneurs to source and implement innovation in all aspects of event management. The goal is to ensure business continuity and long-term competitiveness of Thailand's MICE industry. TCEB LAUNCHES ‘MICE WINNOVATION’ TO GIVE MICE ENTREPRENEURS A READY SUITE OF TECH SOLUTIONS AND ALL-ROUND SUPPORT TO GO DIGITAL. It is an expanded version of the bureau's MICE innovation incubation programme 'Thailand's MICE Startup' starting in 2018, which has so far involved 37 successful startups and tech firms and the resources and experiences of which have been consolidated for the newly launched project.