TCEB’s 5 Strategies to boost International Exhibitions in 2021 Details Published: Wednesday, 20 January 2021 10:30 TCEB aims to be more segmented in its international exhibition promotion in 2021 giving high priority to 12 key industries to strengthen national development and put emphasize on Asian market. It expects to work with 58 potential international exhibitions and generate 23 billion baht revenue for the country’s MICE industry. Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, said TCEB’s international exhibition promotion for 2021 comprises five strategies and focuses on attracting and supporting trade shows in 12 key industries in line with the government's economic policy.