The News Broadcasters Association (NBA) Thursday urged the government to "exempt and exclude" the traditional television news media and its extended presence on the digital news platforms from the ambit of the IT Rules 2021, saying it is already "sufficiently regulated" by various statutes, laws, guidelines, codes and regulations. "The Information Technology Act, 2000 (IT Act, 2000) had not contemplated the regulation of digital news media. Despite this, the IT Rules, 2021 seek to inter alia include traditional news media, i.e. electronic television news media having a digital news feed and presence on other digital media platforms, within its purview. This appears to be ultra vires the IT Act, 2000," the NBA said, raising its concerns in a letter to Information and Broadcasting Minister Prakash Javadekar.