Terragon, Facebook introduce new solution to post-cookie advertising Published 27 April 2021 As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to start testing new solutions. This was a consensus call at a webinar organised by Terragon Limited in conjunction with Facebook attended by industry leaders and practitioners from fast-moving consumer goods, telcos, banks and e-commerce brands across Africa. Speaking during the webinar, a marketing strategy and tech consultant at PwC, Chris Humphery, said that brands must invest in data and technology to prepare adequately for the post-cookie world.