Thatchers kicks off a new campaign for summer 2021 Print 7th April 2021 Thatchers Cider is launching a “British Cider Time” campaign ahead of the “start of a summer of UK holidays”. The campaign is kicking off on 12 April includes a TV advert showcasing “the portfolio of bottled ciders Gold, Haze and Rosé”, running across TV channels and supported by a video-on-demand campaign featuring Thatcher’s Cloudy Lemon variant. The campaign also includes digital billboards at service stations on the way to West Country holiday destinations and a six-sheet campaign across the south West and South Wales throughout the summer. Social media and influencer campaign will support the brand this year, along with consumer competitions, point-of-sale materials for retailers and consumer sampling in partnership with holiday parks.