The Alliance pub in West Hampstead. - Credit: Fordwych RA Regulars at The Alliance pub in West Hampstead are concerned about a planning application which would see the ground floor space reduced. Mark Reynolds, who owns the building, has applied to convert some of the pub's ground floor into two flats and compensate for this by creating a new community room in the pub's basement. Drinkers - and community groups who used the pub as a meeting place prior to the pandemic - are worried the latest application could see the pub's viability impacted. Keith Moffitt, co-chair of the Fortune Green and West Hampstead Neighbourhood Development Forum, told this newspaper: "The thing about The Alliance is that it's a pub that does really cater for the West Hampstead community. I have been to funerals, birthday parties, all sorts of meetings there, it's that sort of pub.