“Just create evergreen content and the customers will keep on coming.” That’s the mindset we tend to have as content marketers—that evergreen content is “set it and forget it.” Advertisement Continue Reading Below As long as you choose the right topic to begin with, the piece will not become stale or outdated. As long as the topic is evergreen, it will bring traffic and conversions forever and ever. Right? It’s debatable as to whether that was ever true to begin with, but it sure isn’t the case in 2021. Evergreen doesn’t mean immortal; it just means lower maintenance than timely content.