What’s in The Champion Safety Series podcast: episode two Max Strandwitz is the CEO of Mips, the multi-directional impact protection system developed to help redirect the energy that causes the dangerous rotational motion of the brain typically experienced by riders when they have a fall from their horse. Max explains: “Mips is a low friction layer located inside a helmet… that redirects the energy which is normally absorbed by your head [in a fall]. To explain how that works, normally when… you fall off a horse you fall to the ground at an angle. When [you hit the ground] wearing a traditional helmet the rider’s head gets buried into the EPS foam and gets stuck. Inside your head your brain is floating in water – if I nod my head, my head and my brain normally moves independently from each other by around 10-15mm. Our system [is designed] to avoid the head coming to a sudden stop.