This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Dentsu puts forward how brands need to adapt to continue growing The last 12 months have accelerated many changes in content generation that were already well under way. As a result, 85% of marketers know they need to transform for the long term to align with the current climate. But how? The content landscape has been experiencing changes that have been bubbling below the surface for a number of years, only to be escalated by Covid-19 and shoot rapidly straight to the attention of chief marketers. Many of these changes are not transient or knee-jerk reactions to the global pandemic, and marketers are realizing that they need to adapt their strategies to continue to engage their markets and deliver the required ROI. By exploring the current challenges faced by the marketing sector that these changes have instigated, we can address what action can be taken so that brands’ approach to content creation can reflect the new content landscape of 2021.