The Decision Co. Acquires Stake in response: AI Market research leaders combine forces to provide an automated, AI-driven capability for corporate insights generation through survey research. BriefingWire.com, 1/30/2021 - FRANKLIN, Tenn.: The Decision Co., a leading survey research and data science firm, announced today it has acquired a majority stake in response:AI effective January 22, 2021. The marriage between the two firms creates an industry leading team with over 40 years of combined corporate leadership & market research experience. The two companies have handled hundreds of projects over the past 24 months for regional players as well as globally recognized brands/OEMs. "The Decision Company has been delivering Intelligence for Action for our Corporate, Non-Profit & State Agency clients since 2016. We had the opportunity to partner with Fred Barber and his team at response:AI on several projects over the last 12 months and were incredibly impressed with their innovative approach to research and the platform itself,â said Tom Broughton, President at The Decision Co.