About | Appleholic, (noun), æp·əl-hɑl·ɪk: An imaginative person who thinks about what Apple is doing, why and where it is going. Delivering popular Apple-related news, advice and entertainment since 1999. The Epic/Apple battle shows how execs think about their business Apple’s internal emails are perhaps the only interesting thing to emerge from Epic’s assault against the App Store. Assassin's Creed: Odyssey Android v Apple As you might expect, there’s plenty of information concerning how Apple works to differentiate iOS from Android, and a little insight into how the company sees services as a way to retain iPhone users. “I am concerned the iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones,” Apple’s Phil Schiller — now an Apple Fellow — told other executives.