Photo: John Thys (Getty Images) This past summer, dozens of major brands pulled their ad dollars from Facebook in a protest of the company’s handling of the hate speech and disinformation. Apparently the company has done enough to win back one of its biggest fish: Unilever, which announced late last week that it would be picking up its ad campaigns where they left off six months prior. Arguably, this marks the end of the boycott that—when you look a little closer—was never really much of a boycott to begin with. Advertisement Even if you don’t know Unilever by name, you’ve probably bought one of their products, which include everything from Lipton tea to Axe body spray to Ben & Jerry’s ice cream. Per The Wall Street Journal, the branding behemoth didn’t formally sign onto the “Stop Hate For Profit” campaign that was spearheaded by the likes of the Anti-Defamation League and NAACP (among others). Rather, Unilever independently took the stance of pausing its spend across Facebook and Instagram through the year’s end.