The five fastest-growing products We’ve excluded tobacco products here to give a more accurate picture. Otherwise, it would be dominated and skewed by duty hikes, putting Benson & Hedges, Sterling and Amber Leaf in the top three. 1. Beef Steak sales spiked What a difference a year makes. In 2019, beef was our fastest faller, having lost £77.3m. This year, its place at the top of this meat-rich list is down in great part to a spike in steak sales, after cuts destined for restaurants were redirected to grocery during lockdown. A 9.6% rise in temporary price cuts helped shift the meat, which saw its average price fall by 2.5%.