The future starts NOW â expert insights into what may lie ahead 24 May 2021 7:29 PM Theo Priestley Share This: Bronwyn Williams discusses her book "The Future Starts Now: Expert Insights into the Future of Business, Technology and Society". Every week Image by Arek Socha from Pixabay. Most recently published The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events has proven that, despite what some politicians and economists may tell us, the future is not set in stone. Instead, it is constantly being shaped and redefined by the everyday decisions of individuals and organisations.