The Guardian managed to increase its revenue despite the pandemic TRENDING TODAY The Guardian Media Group (GMG) has announced statutory results for the 12 months to March 28 2021, a year where its revenue model was put under severe strain during a historic push to profit. Nonetheless, the growth in subscriptions and support proved to see it through the tumultuous period. T he results Record readership for the year ending March 28 was at more than 2 billion unique browsers. This mustered almost 20bn page views. It says its primary financial measure is reduced adjusted net operating cash outflow. This isn’t unusual for a business striving to reduce costs and hit profit. The outflow moved from £29m to £15.6m – effectively halved.