You can see Shahzad Noor on countless billboards, everywhere. As one of Pakistan’s foremost male models, he’s the face of multiple brands and has a schedule that is packed choc-a-bloc with projects. He knows how to smoulder for the camera and how to make a statement on the catwalk which, according to the desi fashion lexicon, usually means that he makes a great ramp dulha (groom). He’s won awards and usually skips easily over the Karach-Lahore fashion divide, working with upper-tier brands in both cities. Certainly, Shahzad is on a winning streak and he looks quite the supermodel on the day that I meet him.