The Ins & Outs of Cold Emailing That Delivers Results Being wary of strangers is human nature, so striking up a conversation with someone you don't know can be imposing and awkward in literally any situation — especially when that conversation is a means to a financial end. That's why any form of cold sales outreach can be exhausting and ineffective when you don't know what you're doing — and that's not specific to active communication like face-to-face meetings or phone calls. It applies to emails as well. Sending cold emails that convert well and deliver results can be tough to pull off, so it serves you to have some understanding of the practice and how to do it right.