The keys to effective IP monetisation IAM Strategy 300 Global Leaders interviewees reveal what it takes to build a world-class IP monetisation programme and what metrics they use to assess success The inaugural IAM Strategy 300 Global Leaders guide has just been published. In it, we carry interviews with some of those featured in this year’s IAM Strategy 300: The World’s Leading IP Strategists in which they reflect on their professional journeys to date and offer insights and guidance into career development, practice management and patent industry trends. Among the various topics covered, we asked our interviewees to explain what they consider to be essential for a world-class monetisation strategy and how they measure success.