The name of the game Mixing sport theatrics with political propaganda is a tested formula The renaming of the world’s largest cricket stadium in Ahmedabad after Prime Minister Narendra Modi is not just an exercise in personality projection. The tallest leader the RSS has produced in its 95-year-old struggle to seize the national imagination naturally desires a place in history. Modi personalises the RSS’s civilisational project to rewrite India’s past, especially the Nehruvian legacy. The success of this politico-cultural endeavour in routing the Congress from almost all its traditional bastions ensures that Modi’s personality symbolises the RSS project. What started in the 2014 general elections as a campaign characterised by Modi masks, has progressed to become more monumental.