The New Next Gen: Melisse Shaban, Founder and CEO, Virtue La

The New Next Gen: Melisse Shaban, Founder and CEO, Virtue Labs


Women in Retail Leadership Circle, sister brand of Total Retail, is excited to announce the release of its latest report, New Next Gen: Meet the Women Who Have Transitioned Their Careers for Successful Second Acts. This report spotlights entrepreneurial women who have reinvented themselves and their careers after the age of 40. Through in-depth interviews, you’ll learn what inspired these women leaders to make an impact, all in their own unique ways.
One such woman is Melisse Shaban, founder and CEO Virtue Labs, the first beauty brand built with pure, human Keratin. In this interview, which was excerpted from the New Next Gen report, Shaban details what inspired her to launch Virtue Labs, the challenges that confronted her along the way and how she overcame them, her advice for other women contemplating a career change, and much more.

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