December 15th 2020 13:07 Sponsored by Hootsuite We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While it is true that change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose. The resurgence of social media One marketing discipline that rose back to prominence in 2020 is social media. It makes sense—as the world was forced to remain physically distanced, social media bridged the gap and kept us connected to family, friends, and the brands we love.