Learn how in-app marketing campaigns can help businesses re-engage with lapsed customers and drive significant growth. In this article, the Head of Customer Success at LoyaltyPlant shares insights on in-app marketing campaigns and how they offer businesses a variety of strategies to achieve their goals. Discover the benefits of customer retention and the potential of in-app win-back campaigns to recapture the attention of former customers. With real-life examples and insights on the power of in-app push messages, this article offers a comprehensive guide to launching effective in-app win-back campaigns.